diff --git a/src/Command/RerenderAssetsCommand.php b/src/Command/RerenderAssetsCommand.php
new file mode 100644
index 0000000..c4cbf7b
--- /dev/null
+++ b/src/Command/RerenderAssetsCommand.php
@@ -0,0 +1,58 @@
+<?php
+
+declare(strict_types=1);
+
+namespace App\Command;
+
+use App\Entity\RenderedAsset;
+use App\Enum\RenderStatus;
+use App\Message\RenderImageMessage;
+use Doctrine\ORM\EntityManagerInterface;
+use Symfony\Component\Console\Attribute\AsCommand;
+use Symfony\Component\Console\Command\Command;
+use Symfony\Component\Console\Input\InputInterface;
+use Symfony\Component\Console\Output\OutputInterface;
+use Symfony\Component\Console\Style\SymfonyStyle;
+use Symfony\Component\Messenger\MessageBusInterface;
+
+/**
+ * Resets every Ready RenderedAsset to Pending and re-dispatches a render
+ * message for it. Use after a renderer change so existing on-disk bins get
+ * regenerated with the new pipeline.
+ */
+#[AsCommand(
+    name: 'app:rerender-assets',
+    description: 'Reset all rendered assets and re-dispatch render messages',
+)]
+final class RerenderAssetsCommand extends Command
+{
+    public function __construct(
+        private readonly EntityManagerInterface $em,
+        private readonly MessageBusInterface $bus,
+    ) {
+        parent::__construct();
+    }
+
+    protected function execute(InputInterface $input, OutputInterface $output): int
+    {
+        $io = new SymfonyStyle($input, $output);
+
+        $assets = $this->em->getRepository(RenderedAsset::class)->findAll();
+        $count  = 0;
+
+        foreach ($assets as $asset) {
+            $asset->setStatus(RenderStatus::Pending)->setFilePath(null);
+            $this->bus->dispatch(new RenderImageMessage(
+                $asset->getImage()->getId(),
+                $asset->getDeviceModel()->value,
+                $asset->getOrientation()->value,
+            ));
+            $count++;
+        }
+
+        $this->em->flush();
+
+        $io->success("Reset and re-dispatched $count rendered assets.");
+        return Command::SUCCESS;
+    }
+}
diff --git a/src/MessageHandler/RenderImageMessageHandler.php b/src/MessageHandler/RenderImageMessageHandler.php
index 7818cd2..6f6a016 100644
--- a/src/MessageHandler/RenderImageMessageHandler.php
+++ b/src/MessageHandler/RenderImageMessageHandler.php
@@ -94,9 +94,26 @@ final class RenderImageMessageHandler
         $imagick->setBackgroundColor('white');
         $imagick->mergeImageLayers(\Imagick::LAYERMETHOD_FLATTEN);
         $imagick->autoOrient();
-        $imagick->cropThumbnailImage($width, $height);
 
-        // Portrait: rotate the cropped photo 90° CCW so the packed .bin's row
+        // Fit the source into the target box without cropping aggressively;
+        // composite onto a white canvas of exact target dims so an aspect
+        // mismatch (e.g. portrait crop served to a landscape device) shows
+        // up as letterbox bars instead of a brutally center-cropped slice.
+        // For correctly-cropped photos the source already matches the target
+        // aspect and `thumbnailImage` produces target dims with no padding.
+        $imagick->thumbnailImage($width, $height, true);
+        if ($imagick->getImageWidth() !== $width || $imagick->getImageHeight() !== $height) {
+            $canvas = new \Imagick();
+            $canvas->newImage($width, $height, new \ImagickPixel('white'));
+            $canvas->setImageFormat('png');
+            $offsetX = (int) (($width  - $imagick->getImageWidth())  / 2);
+            $offsetY = (int) (($height - $imagick->getImageHeight()) / 2);
+            $canvas->compositeImage($imagick, \Imagick::COMPOSITE_OVER, $offsetX, $offsetY);
+            $imagick->destroy();
+            $imagick = $canvas;
+        }
+
+        // Portrait: rotate the fitted photo 90° CCW so the packed .bin's row
         // layout matches the EPD's native 800-pixel scan order. The frame is
         // physically rotated 90° CW for portrait (ribbon on right from EPD's
         // POV → on left from user's view), so the photo's top edge maps to the